FI-0093Retail & E-commerceMedium
HallucinationShopify Sidekick and Magic AI hallucinated product SKUs and ignored banned SEO terms
A merchant reported on February 24, 2026 that Shopify's AI assistant (Sidekick/Magic) fabricated alphanumeric SKU codes, inserted forbidden keywords despite negative constraints, broke meta title and description character limits, and reverted from Spanish to English unprompted. Shopify Support confirmed there was no setting to prevent the AI from hallucinating data or ignoring SEO constraints and stated Sidekick should be treated as a prose assistant rather than an exact-data tool. The merchant had to manually audit over 80 products to correct the AI's output.
- Confidence
- Medium (multi-source)